Alex Stelzer previously served in Lakeside’s Marketing Department for 13 years. Today, we’re excited to announce her return to the team as our new Senior Director of Marketing.
Upon graduating from Otterbein University in 2007, Stelzer was hired as the Marketing Intern. By summer’s end, she was offered a full-time position as Lakeside’s Marketing Manager.
During this time, she helped launch a revamped website, played an integral role in the creation of Lakeside’s first online hotel reservations system, oversaw all operations of the Lakesider newspaper, partnered with Programming to manage the production of the annual Calendar of Events brochure, and helped establish Lakeside’s first organized internship program, the Lakeside Leadership Academy.
Three years later, she was promoted to the Director of Marketing. In this role, she spearheaded communications and advertising plans, transitioned Lakeside into new markets, secured national media stories, helped increase website traffic and gate volume, guided Lakeside through a rebrand and elevation of the website, and opened many of the communication channels we still use today.
For several years, she was the sole member of the Marketing staff, but over time, she helped build a team to grow and enhance Lakeside’s communication efforts.
After departing Lakeside in the fall of 2020, Stelzer partnered with Gretchen Colon, a mentor, dear friend and former colleague from Lakeside, to start their own consulting firm. From this experience, she has helped several nonprofit organizations with marketing and fundraising, spoken at national conferences, helped write case studies for books, and counseled executive leaders, marketing directors and board members.
Stelzer’s Lakeside story started long before she accepted the marketing internship back in 2007. As a child, she spent many summers in Lakeside climbing the playgrounds, cruising the streets by bike, playing endless rounds of mini golf, and watching the Fourth of July fireworks from the rocks with her siblings and cousins.
Knowing how special Lakeside is to Stelzer’s life, her husband, Paul, proposed at sunset from the steps of the Steele Memorial Bandstand in the springtime. Years later, the couple introduced their son, Oliver (now 7), to their favorite summertime place. Today, the Stelzers enjoy new Lakeside traditions with extended family and frequent trips to the Memorial Garden where their son, Noah, rests peacefully among the flowers.
“I’m so happy to once again work alongside such a passionate, hardworking and creative team that I proudly call my Lakeside family,” Stelzer said. “Thank you for this amazing opportunity.”
Please help us welcome back Stelzer and congratulate her on her new role.